Whenever a fiction writer decides to self-publish their work, they can be so excited at the prospect that they slip up on some of the most basic details. These details can make all the difference between success and failure. Here’s a checklist of essentials which go beyond the mere writing and contribute to the bestseller status of a book.

1. The Cover

People really DO judge a book by its cover. It has to be as good as anything you would see on a store shelf, or side by side with your book on Amazon. Don’t skimp. Unless you are a professional artist and book designer, hire a pro on Fiverr.com. Check out their portfolios to make sure their style is in line with your vision of what your cover should look like. Discuss your ideas, and make sure your contract allows for revisions.

2. The Proof-Reading

The book should be as error free as possible. Make sure you have at least one person other than yourself read over a printed copy of the book, not just a digital one. Word’s spelling and grammar checker are useful, but not perfect.

3. The Editing

It can be tough to judge your own novel, especially if you have been slaving away over it for months. A professional editor, or a friend who loves to read, can make sure you have a powerful beginning and ending. They can also look for inner logic in the novel, such as characters, situations and settings. You would be amazed at how many characters’ eyes start out brown and end up green by the end of the book!

4. The Marketing Copy of the Book

There are two forms of marketing copy that will appear on or in the book:

• The “Blurb”
• The teaser copy

The “blurb” goes on the back of the book and sometimes on the first page inside the book as well. It is like a summary of the story and should entice people to read it.

The teaser copy can be on the back as well, and/or on the first page inside the book. It should be a dramatic excerpt from the novel that draws the potential reader into the story.

5. The Marketing Copy for the Book

A lot of different marketing copy can surround the book. For example, the blurb and teaser will appear online in most cases. You might even include them in a promotional package to a book reviewer. Once the reviews start to come in, if they are good, you can quote from them to help market your book.

If you know any prominent authors or agents who might be kind enough to take a first look and write a comment or two, or even a foreword, this would also be incredibly useful for selling more books.

6. A Great Author Biography, Website/Blog, and Social Media Presence

Readers love to feel they “know” authors and that they are accessible, not hiding in a cave writing all the time. In order to convey that you are a real person, write a great biography, include a professional headshot to use as a promotional photo anywhere you need one, and create a great website or blog to showcase your work.

Have a page at all of the most important social media sites and interact with fans regularly, and you should have no trouble making sales.

The post It’s Not Just about the Writing When It Comes to Fiction appeared first on Larry Cockerham.

There are a number of ways to market fiction effectively. Here are some of the top ways to sell well:

1. A Great Cover

People really DO judge a book by its cover, so make sure yours is as good as anything you would see on a store shelf. Hire a freelancer at Fiverr.com to turn your vision of your cover into a work of art.

2. A Great Blurb and Teaser Copy

The “blurb” is what goes on the back of the book. The teaser copy can be on the back as well, or on the first page inside the book (you can put the blurb there too). These pieces of content are both designed to encourage the browser to read more.

3. A Great Author Website and Webpage

Be proud of your work and showcase it on your site. Also make it a place where you are accessible, and interact with people through comments, questions and so on.

4. See Yourself as a Brand

Brands like Coke, Nike and McDonald’s all have a unified marketing plan, in which every ad or other material build on the brand’s image and reputation. In a similar way, see your author name (or pen name) as a brand you wish to present in a certain way, and don’t want to damage or dilute.

If you want to write a different genre, create a different pen name and website or blog for it. For example, writer Nora Roberts is a brand synonymous with romance, and J. D. Robb, her second pen name, is synonymous with mystery and suspense.

5. Give Interviews

People always wonder what it is like to be a writer. Give interviews and post them at your site.

6. Attend Publishing Conferences and Writing Groups in Your Genre and Geographical Area

People do business with people they like. Attending live events and networking with publishing professionals, other authors, and aspiring authors, can lead to all sorts of promotional opportunities. It also makes you more visible and shows you are someone who cares about your craft.

7. Be Charitable

Giving things away may seem an odd way to make money, but “giving back” to new writers or donating your profits to a worthy cause can create a lot of goodwill and show you are a good person, not just a “greedy author”.

8. Join Writer-Related Organizations

Romance Writers of America, The Author’s Guild and so on can all help raise your profile.

9. Leverage Social Media

Have a social media account for your writing at all of the top social sites, such as:

• Facebook
• Twitter
• LinkedIn
• Pinterest
• Tumblr
• YouTube
• Instagram

Keep fans up to date on all your news.

9. Create a Facebook Contest

Contests are a great way to grab attention.

10. Give a Webinar

Host a webinar about how to become a better writer, and give attendees a special discount on your books. You can do this through PayPal or create a store for yourself at a site like Gumroad.

11. Get Book Reviews

As soon as your book is done, start gathering reviews for it. They can really make a difference when it comes to sales.

12. Organize Book Signings

If you have a paper book, organize book signings at bookstores, your local libraries and so on.

Follow these marketing tips and see your sales increase as a result.

The post 12 Marketing Tips for Fiction Writers appeared first on Larry Cockerham.